On Wednesday, November 14th, Pinterest announced the launch of their business accounts.
Although businesses were not able to “officially” use the social network, brands easily got around it and were able to set up profiles anyway.
One noticeable difference in the business accounts is the ability to verify a website is now a part of the sign-up process. It used to be something that had to be done after setting up a page.
They did not, however, reveal any design updates or changes in the way business pages function. Perhaps that will come in the future.
Pinterest also developed a new Terms of Service for businesses using the social network. The terms have been cut in half and come with translations to break down the legal stuff (that is, if you were actually going to read through it).
What Do The Pinterest Business Accounts Mean for You?
If you’ve been going steady with Pinterest for this long, go ahead and make it official. If anything, maybe you can use this announcement to show the boss that investing time and resources on Pinterest isn’t a waste of time.
You can look through case studies from brands like Etsy and Allrecipes for ideas on how to get the most from the social network.